Better u Foundation

Communicating a Non-Profit’s Sustainable Agricultural Methodologies

Photo credit: Better U Foundation

Photo credit: Better U Foundation

 

Project

Founded in 2005 by actor and creative artist Jim Carrey, the Better U Foundation addresses global food security by supporting the System of Rice Intensification (SRI) rice growing methodologies. The team travels around the world to teach farmers how to implement SRI.

Our digital agency worked closely with the Better U Foundation leadership to design and develop a responsive website with donating/purchasing capabilities. The design needed to explain the background and importance of SRI and encourage people to take action.

My Role

  • UI and Brand Design

  • Copywriting

  • Presentation Design

  • File Exporting

 

Process

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Our team did not use stock photography at all! The photos are authentic to Better U Foundation because they are directly from the field.

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The strong black and yellow in the UI design creates a sense of urgency around the non-profit’s mission.

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I developed the “Join Jim” campaign, where users submit their own photo after donating to the cause and are featured next to Jim’s face, an extra incentive to help.

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Project Team

  • Client: Better U Foundation

  • Lead Designer: Charlene C.

  • VP Design and Development: Devin S.

  • Account Manager: Corey M.