Simulation Education

Applied Medical, a medical device company, was ready to implement a GTM strategy for their Simulation Education program and products. The audience—clinical departments at universities—needed to understand the program’s offerings and benefits, as well as understand that it was an entity under the Applied Medical parent brand.

I utilized distinct curves from the logo to create graphic elements that were used throughout the materials. All designs used the same primary color palette as the parent brand and introduced a secondary palette.