Educating Surgeons through Simulation Training Courses
Simsei Simulation’s goal is to close the gap in surgical education and to shift the training mindset from time-based to competency-based. Clinical experts and R&D engineers collaborated to develop a laparoscopic simulator, a metric tracking simulator, and tactile, realistic organ models and skill exercises.
My role was to design and launch their online educational products and design a visual brand system for cohesion across all of the offerings.
Brand System Design:
Online Learning Modules
Print and Sales Collateral
The release of the minimum viable product led to a local educational institution’s purchase of version 1.0!
Through the use of design, we were able to unify all of the moving pieces of Simsei. Developing a cohesive visual design paired with consistent copywriting helped package the product as a system to be ready for the surgical simulation market. The simplicity of the design allowed for future brand growth.
UX/UI and Brand System Designer: Charlene C.
Clinical Specialists: Heidi H., Tong C., Candice B., Peter D., Darlene N., and Laura W.
Software Engineers: Branden C., Edwin D., and Misha O.
Instructional Design Lead: Stephanie M.
Multimedia: Korinn S.